E-commerce stores that use Google Ads correctly see an average 200-400% return on ad spend (ROAS). This guide shows you how to set up, optimize, and scale Google Ads campaigns specifically for online stores in 2026.
Why Google Ads is Essential for E-Commerce
Unlike social media ads where you interrupt users, Google Ads captures customers who are already searching to buy. This intent-based advertising makes it the highest-converting paid channel for most e-commerce businesses.
Best Campaign Types for E-Commerce
1. Shopping Campaigns (Google Shopping)
Shopping ads show your product image, name, price, and store name directly in search results. They typically generate 76% more clicks than text ads for product searches. Essential for any physical product seller.
2. Search Campaigns
Text ads for high-intent searches like "buy [product] online", "[product] price", "best [product]". Use Exact Match for your top products.
3. Performance Max (PMax)
Google's AI-powered campaign type that runs across all Google channels simultaneously. Best for stores with a product catalog and conversion tracking set up. Can deliver 13% more conversions than standard campaigns.
4. Remarketing (Display)
Re-engage visitors who viewed products but did not purchase. Cart abandoners who see remarketing ads are 70% more likely to complete their purchase.
Setting Up Google Shopping Correctly
To run Shopping ads, you need:
- A Google Merchant Center account
- A product feed (title, description, price, image, availability)
- Link Merchant Center to your Google Ads account
- Create a Shopping or PMax campaign
Product titles in your feed are crucial — include the brand, product name, size, and color for best visibility.
E-Commerce Budgeting Strategy
A practical budget framework for e-commerce:
- 50% — Shopping/PMax campaigns (highest ROAS)
- 30% — Search campaigns (brand + top products)
- 20% — Remarketing (recapture lost sales)
Key Metrics to Track
- ROAS — Target 300-500% (return on ad spend)
- CPA — Cost per acquisition vs your profit margin
- CTR — Shopping ads: 1-2%, Search ads: 3-5%
- Conversion Rate — Industry average 2-3%
Automate Your E-Commerce Ads With AI
Furriyadh provides AI-powered Google Ads management specifically optimized for e-commerce. The AI automatically creates Shopping campaigns, optimizes bids for maximum ROAS, and scales your best-performing products. Start your free trial.
To understand Google Ads pricing and budgets for your store, read: Google Ads Pricing 2026 — Complete Cost Guide
