Great ad copy is the difference between a campaign that bleeds money and one that prints it. This guide teaches you how to write compelling Google Ads text ads that capture attention, earn clicks, and convert customers in 2026.
Google Ads Copy Structure
A responsive search ad (RSA) consists of:
- Headlines: Up to 15 (30 characters each) — Google selects 3 to show at a time
- Descriptions: Up to 4 (90 characters each) — Google shows 2 at a time
- Display URL: Domain + 2 path fields (15 chars each)
The 5 Principles of High-Converting Ad Copy
1. Include the Keyword in Headline 1
Google bolds keywords that match the user's search. Including your target keyword in the first headline increases CTR by up to 30%.
2. Lead With Your Unique Value Proposition
What makes you different? Free consultation? 24/7 service? Lowest price? Put your strongest differentiator in the first or second headline.
3. Use Numbers and Specifics
"Save 30%" outperforms "Save Money". "15 Years Experience" outperforms "Experienced Team". Numbers build credibility and stand out.
4. Create Urgency
Limited time offers, countdown timers, and phrases like "Today Only" or "Limited Slots" drive action. Use authentically.
5. Strong Call to Action
Every headline or description should end with or contain a CTA: "Get Free Quote", "Book Now", "Start Today", "Call Us".
Headline Writing Formula (30 chars)
- [Keyword] + [Benefit]: "Google Ads | +300% ROI"
- [Number] + [Claim]: "10 Years | Trusted Agency"
- [Action] + [Object]: "Start Your Free Trial Today"
- [Problem] + [Solution]: "Low Sales? Google Ads Fixes That"
Description Writing Formula (90 chars)
Formula: [Benefit] + [Feature] + [CTA] Example: "Launch Google Ads campaigns in 30 seconds with AI. No experience needed. Start free today."
Common Ad Copy Mistakes to Avoid
- Using vague claims like "Best Quality" or "Great Service"
- Ignoring mobile view (always preview on mobile)
- No testing — always run 2-3 variations
- Mismatched ad and landing page messaging
- Weak or missing call to action
Write Google Ads With AI in Seconds
Furriyadh uses AI to write high-converting Google Ads headlines and descriptions automatically. Describe your business and the AI generates multiple proven ad variations instantly. Try it free today.
To learn how to build a full campaign around your ads, read: How to Create a Google Ads Campaign Step by Step
