Without conversion tracking, you are flying blind. You cannot know which keywords, ads, or campaigns are generating real business results. This guide shows you how to set up Google Ads conversion tracking correctly in 2026 to measure what matters.
What is Conversion Tracking?
Conversion tracking records when a user clicks your ad and then completes a valuable action on your website — a purchase, form submission, phone call, or sign-up. This data allows Google and you to optimize campaigns toward actions that generate actual revenue.
Types of Conversions to Track
- Form submissions — Contact forms, lead forms, free trial sign-ups
- Phone calls — Calls from ads or from your website
- Purchases — E-commerce transactions with revenue values
- Page visits — Key pages like "Thank You" or confirmation pages
- App downloads — For mobile app businesses
- Chat interactions — WhatsApp or live chat initiations
How to Set Up Conversion Tracking (Step by Step)
- In Google Ads, go to Tools → Conversions
- Click + New Conversion Action
- Choose your conversion source: Website, Phone calls, App, or Import
- Set the conversion name, value, and counting method
- Install the tag: copy the Google tag code and paste it on all pages of your site
- Add the event snippet to your conversion page (e.g., thank-you page)
- Verify installation using Google Tag Assistant
Using Google Tag Manager (Recommended)
Instead of editing code directly, use Google Tag Manager (GTM) to deploy your tracking tags without touching your website code. GTM is faster, safer, and allows non-developers to manage tags.
Key Conversion Metrics to Monitor
- Conversions: Total number of completed conversion actions
- Conversion Rate: Conversions ÷ Clicks. Target 2-5%+
- Cost Per Conversion (CPA): Total spend ÷ Conversions
- Conversion Value: Total revenue from conversions
- ROAS: Conversion Value ÷ Ad Spend. Target 300%+
Common Conversion Tracking Mistakes
- Tracking page views instead of real conversions
- Counting the same conversion multiple times
- Not assigning conversion values for e-commerce
- Delayed tag firing causing missed conversions
- Not excluding internal traffic (your own visits)
Automate Conversion Optimization With AI
Once conversion tracking is set up, Furriyadh AI uses this data to automatically optimize your campaigns — shifting budget to the highest-converting keywords and pausing underperformers. Start your free trial.
To learn about improving campaign performance with this data, read: 10 Strategies to Optimize Your Google Ads Campaigns
