Restaurants and cafes that invest in Google Ads see an average 150-300% increase in new customer visits within the first 60 days. This guide covers everything you need to know to run effective Google Ads campaigns for your food business in 2026.
Why Google Ads Works Exceptionally Well for Restaurants
When someone searches "restaurants near me" or "best cafe in Riyadh", they are ready to visit — often within the hour. Google Ads puts your restaurant in front of these high-intent searchers at the perfect moment.
Best Campaign Types for Restaurants
1. Local Search Campaigns
Target customers searching for food near your location. Use location extensions to show your address, phone number, and directions directly in the ad. This drives foot traffic directly.
2. Google Maps Ads
Appear at the top of Google Maps results when someone searches for restaurants in your area. Maps ads show your rating, hours, and distance — perfect for capturing walk-in customers.
3. Call-Only Campaigns
For restaurants that take reservations or delivery orders by phone. The ad shows only a phone number — one tap calls you directly. Great for mobile searchers.
4. Display Remarketing
Re-engage past visitors with mouth-watering food photos across the web to bring them back.
Best Keywords for Restaurants
Target a mix of these keyword types:
- Near me: "مطعم قريب مني", "كافيه قريب"
- Cuisine type: "مطعم سعودي في الرياض", "بيتزا توصيل"
- Occasion: "مطعم عائلي", "مطعم رومانسي", "احتفالات"
- Meal type: "فطور الرياض", "غداء توصيل"
Setting Up Location Targeting
For restaurants, location targeting is critical:
- Target a radius of 3-8 km around your location
- Increase bids during peak meal times (12-2pm and 6-10pm)
- Reduce bids when the restaurant is closed
- Use proximity bid adjustments for areas closest to you
Budget Recommendations
Starting budgets for restaurant Google Ads:
- Small cafe (single location): $15-30/day
- Medium restaurant: $30-60/day
- Restaurant chain: $100-300/day per location
For full pricing details, read: Google Ads Pricing 2026 — Complete Cost Guide
Essential Ad Extensions for Restaurants
- 📍 Location extension — show your address
- 📞 Call extension — let customers call directly
- 🕐 Hours extension — show opening hours
- 🔗 Sitelinks — menu, reservations, delivery
Automate Restaurant Campaign Management
Furriyadh AI automatically creates and manages Google Ads campaigns for restaurants. Set up once, and the AI handles keyword targeting, bid adjustments for meal times, and location optimization. Start free today.
