Healthcare providers who advertise on Google see an average 120-200% increase in new patient appointments within 90 days. This guide covers how to run compliant, effective Google Ads campaigns for clinics, hospitals, and medical professionals in 2026.
Why Google Ads Works for Healthcare
When someone searches "dentist near me" or "best dermatologist in Riyadh", they need an appointment — often urgently. Google Ads ensures your clinic appears at the top when patients are actively seeking your specialty.
Healthcare Google Ads Compliance
Medical advertising on Google must follow strict policies:
- No misleading medical claims or guaranteed results
- Must comply with local healthcare advertising regulations
- Certain pharmaceutical keywords require Google certification
- Use factual, evidence-based language only
Best Campaign Types for Healthcare
1. Local Search Campaigns
The most effective type for clinics. Target patients in your city searching for your specialty. Include location extensions with your clinic address and phone number for immediate calls.
2. Call-Only Campaigns
Patients prefer calling to book appointments. Call-only ads drive direct phone calls — perfect for specialties like dentistry, dermatology, and general practice.
3. Remarketing
Re-engage website visitors who viewed your services page but did not book. Follow up with educational health content to build trust and encourage appointments.
Best Keywords by Medical Specialty
- Dentistry: "طبيب أسنان الرياض", "تقويم أسنان", "زراعة أسنان"
- Dermatology: "دكتور جلدية", "علاج حب الشباب", "شد وجه"
- General Practice: "عيادة طب عام", "دكتور قريب مني"
- Orthopedics: "دكتور عظام", "علاج آلام الظهر"
Landing Page Best Practices for Clinics
- Doctor credentials and certifications prominently displayed
- Patient reviews and ratings (Google Reviews widget)
- Online booking form or WhatsApp booking button
- List of services and treatments offered
- Before/after photos (where medically appropriate)
- Insurance acceptance information
Budget Recommendations for Healthcare
- Single-doctor clinic: $20-50/day
- Multi-specialty clinic: $50-150/day
- Hospital / large medical center: $200-500/day
Automate Your Clinic Campaigns With AI
Furriyadh AI creates compliant Google Ads campaigns for healthcare providers. Specify your specialty, location, and budget — the AI handles keyword research, ad creation, and ongoing optimization. Start free today.
To understand Google Ads pricing for your clinic, read: Google Ads Pricing 2026 — Complete Cost Guide
