Real estate is one of the most competitive industries on Google Ads, but also one of the most rewarding. A single converted lead can generate tens of thousands of dollars in commission. This guide shows you how to run profitable Google Ads campaigns for real estate in 2026.
Why Google Ads is Powerful for Real Estate
Property buyers and renters search Google extensively before making decisions. Searches like "apartments for sale in Riyadh" or "villas for rent" signal strong buying intent. Capturing these searches puts you in front of motivated prospects at the perfect moment.
Best Campaign Types for Real Estate
1. Search Campaigns
The most effective type for real estate. Target high-intent keywords like "buy apartment", "villa for sale", "real estate developer". Use location targeting to focus on your operating cities.
2. Display Campaigns
Build brand awareness with visual banner ads shown on property websites, news sites, and apps that your target buyers visit. Great for new project launches.
3. YouTube Video Ads
Showcase property tours and lifestyle videos to generate leads. Video ads are particularly effective for luxury properties and new residential developments.
4. Remarketing
Re-engage visitors who viewed specific property listings. Real estate has a long decision cycle — remarketing keeps you top of mind during the entire research phase.
Best Keywords for Real Estate
- Buying intent: "شقق للبيع الرياض", "فلل للبيع"
- Renting: "شقق للإيجار", "فلل للإيجار الرياض"
- Project type: "مشاريع سكنية جديدة", "وحدات سكنية"
- Off-plan: "شقق على الخارطة", "استثمار عقاري"
Landing Page Requirements for Real Estate Ads
Real estate landing pages must include:
- Property photos (minimum 5 high-quality images)
- Clear price or "starting from" price
- Prominent contact form or WhatsApp button
- Location map
- Developer or agency credentials
- Form that works on mobile in under 5 seconds load time
Budget Strategy for Real Estate
Real estate CPCs are higher than most industries because competition is fierce:
- Residential sales agent: $30-80/day
- Real estate developer: $100-500/day per project
- Property management: $20-50/day
The key metric is Cost Per Lead (CPL), not Cost Per Click. Target CPL of $20-50 for residential leads in major cities.
Track Conversions Properly
Install conversion tracking for: phone call clicks, form submissions, WhatsApp button clicks, and virtual tour requests. Without this data, you cannot optimize effectively.
Automate Real Estate Campaigns With AI
Furriyadh AI creates and optimizes Google Ads campaigns specifically for real estate. From keyword selection to bid management, the AI maximizes your lead volume within your budget. Start free today.
To learn how to create your first campaign, read: How to Create a Google Ads Campaign Step by Step
