Want to create your first Google Ads campaign but don't know where to start? This complete step-by-step guide will walk you through everything — from opening your account to launching a successful campaign.
What Are Google Ads and Why Do You Need Them?
Google Ads is the world's most powerful advertising platform, putting your business in front of potential customers the moment they search for your products or services. With over 8.5 billion daily searches on Google, there is no better marketing opportunity than this.
Step 1: Create Your Google Ads Account
Go to ads.google.com and sign in with your Gmail. You will need:
- An active Google email account
- A ready website or landing page
- A credit card for billing
Step 2: Choose Your Campaign Goal
Google Ads first asks about your main objective. Choose what fits your business:
- Sales — Increase purchases from your website or store
- Leads — Collect data from interested prospects
- Website Traffic — Drive more visitors
- Brand Awareness — Reach the largest possible audience
Step 3: Choose Your Campaign Type
After setting your goal, select your campaign type:
- Search Network — Text ads in Google search results ✅ Best for beginners
- Display Network — Banner ads across millions of websites
- Shopping — Show products with images and prices
- Video — Ads on YouTube
- Performance Max — AI-powered campaigns across all channels
Step 4: Keyword Research
Keywords are the heart of your campaign. Use Google Keyword Planner to discover what your customers are searching for. Start with 10-15 relevant keywords and use Exact Match [keyword] for better budget control.
Step 5: Write Your Ad
A great Google Ad includes:
- 3 Headlines (30 characters each) — First headline must include your keyword
- 2 Descriptions (90 characters each) — Mention the benefit and call to action
- Display URL — Keep it clear and relevant
Step 6: Set Budget and Bidding
For beginners, start with $10-15 per day and use the "Maximize Clicks" strategy until you have enough data. After 2-4 weeks, switch to "Maximize Conversions" for better ROI.
For detailed pricing info, read: Google Ads Pricing 2026 — Complete Cost Guide
Step 7: Launch and Monitor
After reviewing all settings, click "Publish Campaign". Monitor in the first days:
- CTR (Click-Through Rate): Should be above 3%
- CPC (Cost Per Click): Compare with industry average
- Conversion Rate: Target at least 2-5%
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